NSM has achieved a great deal in a very short period of time. They have completely restructured our marketing and corporate sponsorship program at the U of L, increasing the individual investment levels of partners and generating incremental revenue while providing greater value and equity to our corporate partners. Additionally, they have increased our corporate sponsorship revenues from approximately $1 million to in excess of $4 million in the first year.

I am totally confident in NSM's ability to increase any institution's exposure and revenue opportunities. I feel very strongly about this company and the job they are doing for the University of Louisville.

Tom Jurich
Vice President
Director of Athletics,
University of Louisville

Nelligan Sports Marketing

NSM CASE STUDIES

Nelligan Sports Marketing was founded with the mission to become the premier sports marketing company in the nation. In eight short years, NSM has grown to represent more than 30 collegiate properties. NSM’s unique partnership model and high-level sales personnel have enabled NSM to maximize revenues and bring unmatched value to its corporate and collegiate partners. NSM is proud of its record of accomplishment as exemplified in the following case studies.


Case Study #1: Exclusive BCS Conference Marketing Rights Partner

NSM successfully developed and implemented the largest on-site event sponsorship program in the country surrounding the conference championships. NSM was successful in increasing conference sponsorship and trade revenue by more than 3200%, generating more than $16 million for the conference. NSM developed and implemented conference-wide marketing and promotional campaigns involving conference member institutions that resulted in more than $3.3 million in ancillary sponsorship revenue for the conference member institutions.

Accomplishments include:

  • Creation of new vehicles for branding and exposure
    • Center court rotating signage during conference championship tournament
    • 100'-tall sponsor banner outside the conference tournament arena
  • Expansion of broadcast media
    • Creation of weekly conference radio show broadcast; creation of six-market radio network to broadcast the show including radio stations in three of the top 10 DMA markets
    • Creation of weekly television magazine show
    • Secured national radio broadcast of men's and women’s conference basketball championships on satellite radio

Conference Revenue Growth

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Case Study #2: Exclusive Marketing Rights Partner for Midwest BCS Conference University with 20,000 students

Over the past five years, NSM has successfully increased sponsorship revenue at this institution by more than 700%. NSM has expanded the radio network to 16 stations including the area’s largest 50,000-watt terrestrial radio station and nationally on satellite radio. NSM has been successful in securing more than $70 million for the partnership through carefully crafted, fully integrated, corporate marketing programs. In addition, NSM continues to uncover revenue opportunities outside of traditional sports marketing for the benefit of the University. A recent example involves a healthcare initiative that will provide the institution with more than $10 million in scholarships, services, and benefits over the life of the contract.

University Sponsorship Revenue Growth

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