March 10, 2006

Horizon League And Nelligan Sports Marketing Enter Into Agreement

Indianapolis, IN,– The Horizon League announced that it has agreed to a multi-year agreement with Nelligan Sports Marketing, Inc. (NSM) to allow the Little Falls, New Jersey based company to exclusively manage the athletic marketing rights of the League.

“We are very excited about our new partnership with Nelligan Sports Marketing,” announced Horizon League Commissioner Jon LeCrone. “The unprecedented success of our athletic teams on a national stage has heightened the visibility of the League and our member schools and has quickly moved us closer to our stated goal of becoming one of the nation’s top 10 athletic leagues. Our partnership with Nelligan Sports Marketing, a company that has a proven track record in generating increased revenues and exposure for conferences and universities across the nation, will be critical in helping us realize our goals.”

“We are very proud to announce our new agreement with the Horizon League,” added TJ Nelligan, Chairman and CEO of Nelligan Sports Marketing. “Jon LeCrone and the leadership at the Horizon League institutions have done a phenomenal job in elevating the national status and presence of the League. The academic prestige of the member institutions, the unprecedented success of the athletic programs, including two teams advancing to the Sweet 16 of the NCAA men’s basketball tournament in the past three years, and the League’s ability to uniquely deliver alumni, students and fans to corporate America in the most valuable markets in the Midwest, provides us with the opportunity to build a meaningful sponsorship program for corporate America.”

The Horizon League features a strong foundation of both public and private institutions that have a storied tradition of broad-based athletic programs. The impressive list includes: Butler University, Cleveland State University, University of Detroit Mercy, University of Illinois at Chicago, Loyola University Chicago, University of Wisconsin-Green Bay, University of Wisconsin-Milwaukee, Wright State University, and Youngstown State University. The Horizon League media markets, including five of the nation’s top 35 in Chicago, Detroit, Cleveland, Indianapolis, and Milwaukee, cover more than nine million television households and encompass nine percent of the country’s television audience.

Nelligan Sports Marketing, Inc. provides sales and marketing expertise for sports properties worldwide. NSM is dedicated to building long term relationships with clients through exceptional management of the properties represented and by maximizing revenue growth through their corporate relationships. NSM's high-level sales executives have a proven track record of exceptional revenue growth and management of the sports properties represented. Nelligan Sports Marketing represents some of the elite college properties, including the BIG EAST Conference, Colorado State University, Rutgers University, University of Louisville, Providence College, Marquette University, Princeton University, Ball State University, Temple University, Indiana State University, University of Wisconsin-Green Bay, and the Colonial Athletic Association and its ten (10) member schools.