Middle Tennessee State University and Nelligan Sports Marketing announce Exclusive Multi-Year Marketing Agreement

Middle Tennessee State University has teamed with Nelligan Sports Marketing, Inc. (NSM) to allow the Little Falls, New Jersey-based company to manage its exclusive athletics marketing rights. “We’re extremely excited to partner with Nelligan Sports Marketing,” said Middle Tennessee State University Director of Athletics, Chris Massaro. “President McPhee, our coaches and athletic staff, and the entire university community have worked tirelessly to position MTSU to compete nationally at the highest levels, both academically and athletically. NSM’s team of high-level sales professionals and record of unprecedented success in maximizing sponsorship revenue will allow the MTSU Athletic Department to continue to fulfill its mission of promoting excellence in athletics, providing academic and athletic opportunities for every student-athlete, advancing the stature of the university on a regional and national level; and creating opportunities for innovative partnerships throughout the region.” “We are excited to be working with Middle Tennessee State University,” said Mike Palisi, Senior Vice President, Nelligan Sports Marketing. “We have the greatest respect for Chris Massaro and his vision to advance the Middle Tennessee State athletic program. We look forward to working with the University, Chris, and his staff on building a fully integrated marketing platform for MTSU to deliver its message and extend the reach of the institution and its athletic program on a local, regional and national level. Given the history of the program, the strength of the Sun Belt Conference, and the strong, loyal and passionate alumni and fan base, we are looking forward to this great opportunity.” MTSU joins a growing list of prominent colleges and universities nationwide that have initiated partnerships with national firms in order to build opportunities to attract more clients and maximize revenue. Nelligan Sports Marketing will play a lead role in helping Middle Tennessee reach local, regional and national advertisers, thus expanding the school’s marketing revenue stream. The firm will be responsible for coordinating the MTSU Radio Network, coaches’ shows, signage, game programs and other athletic promotional opportunities. Founded in 1911, Middle Tennessee State University (MTSU) is the oldest and largest public university in the Tennessee Board of Regents system. The campus occupies 500 acres at the geographic center of the state in Murfreesboro. The General Education Bill of 1909 established three normal schools or teacher-training institutions in the state. Murfreesboro was named the home of the middle Tennessee institution. The university now enrolls nearly 23,000 students and is the largest undergraduate university in the state. Sidney A. McPhee, Ph.D., is president of MTSU. For more information on MTSU, visit www.mtsu.edu. For more information about the MTSU Blue Raiders, visit www.goblueraiders.com. Nelligan Sports Marketing, Inc. provides sales and marketing expertise for sports properties worldwide. NSM is dedicated to building long-term relationships with clients through exceptional management of the properties represented and by maximizing revenue growth through their corporate relationships. NSM’s high-level sales executives have a proven track record of exceptional revenue growth and management of the sports properties represented. Nelligan Sports Marketing represents some of the elite college properties, including the PAC-10 Conference, Colorado State University, Rutgers University, University of Louisville, Providence College, Marquette University, Princeton University, Ball State University, Temple University, Indiana State University, University of Wisconsin-Green Bay, the Horizon League, and the Colonial Athletic Association and its twelve (12) member schools. For more information about Nelligan Sports Marketing, visit www.nelligansports.com.