Providence College and Nelligan Sports Marketing Announce Multi-Year Contract Extension

Providence, RI – Providence College and Nelligan Sports Marketing, Inc. announced today that they have signed a long-term extension to their partnership agreement which continues the New Jersey-based company’s exclusive rights to manage the College’s athletic corporate sponsorship and marketing rights. “We are very pleased to extend our relationship with Nelligan Sports Marketing,” Providence College Athletics Director Bob Driscoll said. “The team at Nelligan Sports has redefined our corporate sponsorship program over the years and has negotiated one of the most lucrative contracts in the history of Friar Athletics. As we look to further expand the profile of Providence College and continue to enhance the opportunities and experiences for our student-athletes, it is critical that we maximize revenues and exposure for our program. We are confident that the partnership with Nelligan Sports will prove vital in achieving our athletic goals.” “We are very proud of the unprecedented success we have had working with the entire Providence College family and are even more excited about our future together” stated Tim Hofferth, President and COO. “The leadership of Father Shanley, Bob Driscoll and the senior staff at PC has positioned the College for a historic period of growth and success. Thanks to their vision, we have been able to negotiate true, campus-wide corporate partnerships that have provided real value to the corporate community and vital revenues for Providence College. We look forward to working with them on developing more, similar strategic relationships in the future and playing a role in what promises to be an even greater future for Providence College.” PC remains on a growing list of prominent colleges and universities nationwide that have initiated partnerships with national firms in order to build opportunities to attract more clients and maximize revenue. In addition to negotiating campus-wide corporate relationships and athletic sponsorship sales, NSM will continue to be responsible for coordinating the Providence College Radio Network, Coaches’ Shows, signage, game programs and other athletic promotional opportunities. Nelligan Sports Marketing, Inc. provides sales and marketing expertise for sports properties worldwide. NSM is dedicated to building long-term relationships with clients through exceptional management of the properties represented and by maximizing revenue growth through their corporate relationships. NSM’s high-level sales executives have a proven track record of exceptional revenue growth and management of the sports properties represented. In addition to PC, NSM represents some of the elite college properties, including the Pac-10 Conference, the Horizon League, Ball State University, Colorado State University, Eastern Michigan University, Fairfield University, Florida Atlantic University, Indiana State University, University of Louisville, Marquette University, Middle Tennessee State University, Rutgers University, Princeton University, West Virginia University, University of Wisconsin at Green Bay, Wright State University, the Colonial Athletic Association and its twelve (12) member institutions.