Ypsilanti, MI – Nelligan Sports Marketing (NSM) is pleased to announce the hiring of Matt Cohen as the new general manager at Eastern Michigan University. Matt comes to Nelligan Sports Marketing after spending the past 15 years in the sports and entertainment industry. Prior to joining NSM, Matt was a Corporate Sales Executive for the Detroit Red Wings hockey club and Joe Louis Arena. A graduate of Syracuse University with a B.S. in child and family studies, Matt also received his M.B.A. from the University of Phoenix. Matt and his wife, Rachel, reside in West Bloomfield, MI, with their son, Jacob, and yellow Lab, Roxy.