March 21, 2012

Seton Hall University and Nelligan Sports Marketing Announce Partnership

South Orange, NJ - March 21, 2012 Seton Hall University and Nelligan Sports Marketing have agreed on a partnership where NSM will be the exclusive rights holder to Seton Hall's corporate sponsorship program.

"Everyone at NSM is very excited and proud to enter into this new partnership with Seton Hall," said Mike Palisi, Executive Vice President at NSM. "We are most familiar with the corporate atmosphere in the region and know this is a great addition to our national and New Jersey based partners who will benefit tremendously from Seton Hall's location in the New York City media market; the phenomenal alumni and fan base; and the excitement and competitiveness that defines the BIG EAST Conference. We're impressed with the recent direction the Pirates have taken from playing their games in the state of the art Prudential Center, to a talented coaching staff. We are confident that the leadership of University President, Dr. A. Gabriel Esteban, and Director of Athletics, Pat Lyons, has positioned Seton Hall for a tremendous future and we are eager to get started."

"NSM has proven to be a leader in not only the New York metropolitan area but in the field of collegiate sports marketing. They have their partners' best interests at heart and work tirelessly to ensure that all parties benefit from the relationship," said Patrick Lyons, Seton Hall's Director of Athletics. "I have watched closely as the company has grown and I'm extremely confident that they will convey the value of a Pirates' sponsorship to potential corporate partners. In addition, this partnership will allow us to generate the additional resources needed to keep pace with the rising costs associated with running a top tier Division I athletic program. We look forward to building a model corporate partners program with the Nelligan team for many years to come"

Seton Hall University is a major Catholic university. In a diverse and collaborative environment it focuses on academic and ethical development. Seton Hall students are prepared to be leaders in their professional and community lives in a global society and are challenged by outstanding faculty, an evolving technologically advanced setting and values-centered curricula. It was founded in 1856 and now serves 5,300 undergraduate students. Seton Hall's 58 acre, park-like campus is located in South Orange, New Jersey, 14 miles west of New York City.

Nelligan Sports Marketing, Inc. provides sales and marketing expertise for sports properties worldwide. NSM is dedicated to building long-term relationships with clients through exceptional management of the properties represented and by maximizing revenue growth through its corporate relationships. NSM's high-level sales executives have a proven track record of exceptional revenue growth and management of the sports properties represented. In addition to Seton Hall, NSM represents some of the elite college properties in the country, including the Patriot League, Brown University, University of California Santa Barbara, Cal State Bakersfield, Cal State Sacramento, Cal Poly, Cleveland State University, Colorado State University, Fairfield University, Florida Atlantic University, Indiana State University, Indiana University-Purdue University Fort Wayne, University of Louisville, Long Beach State, Marquette University, University of Massachusetts, Middle Tennessee State University, Missouri State University, Monmouth University, University of Pennsylvania, Princeton University, Providence College, Rutgers University, Sacramento State, University of Texas- San Antonio, University of Wisconsin-Green Bay, and the Penn Relays. For more information about Nelligan Sports Marketing, please visit www.nelligansports.com.

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