July 26, 2012

Northern Kentucky University and Nelligan Sports Marketing Announce Partnership

Highland Heights, KY - July 26, 2012 Northern Kentucky University (NKU) and Nelligan Sports Marketing, Inc. (NSM) have announced a multi-year partnership which gives NSM the exclusive rights to manage the university's athletic corporate sponsorship program, the permanent signage at The Bank of Kentucky Center as well as luxury box sales at The Bank of Kentucky Center.

"We're pleased to be partnering with Nelligan Sports as we enter the next phase in the history of NKU athletics," said NKU Director of Athletics Scott Eaton. "NSM has proven to be a true leader in its field both in the generation of revenue and in managing its university relationships. I'm confident that NKU athletics and The Bank of Kentucky Center, together with our current and future corporate partners, will be well-served by this partnership."

John Penny, senior vice president of Nelligan Sports, said the partnership is a perfect fit. "The transition to Division I status, the unmatched facilities including state of the art The Bank of Kentucky Center and the outstanding leadership of Athletic Director Scott Eaton, Director of Business Operations and Auxiliary Services Andy Meeks and their staffs ensure NKU is positioned for long-term success," he said. "With nearly 16,000 students and a location right outside of Cincinnati, NKU provides an attractive option for corporate America to reach the valuable college demographic. We're excited to partner with NKU athletics and The Bank of Kentucky Center and we look forward to working with the university for many years to come."

NKU is a growing metropolitan university served by more than 2,000 faculty and staff on a thriving suburban campus. Located in the quiet suburb of Highland Heights, Ky., just seven miles southeast of downtown Cincinnati, NKU has become a leader in Greater Cincinnati and Kentucky by providing a private school education for a fraction of the cost.

About Nelligan Sports Marketing
Nelligan Sports Marketing provides sales and marketing expertise for sports properties worldwide. NSM is dedicated to building long-term relationships with clients through exceptional management of the properties represented and by maximizing revenue growth through its corporate relationships. In addition to NKU, NSM represents some of the elite college properties in the country, including the Patriot League, Brown University, Bucknell University, University of California Santa Barbara, California State University Bakersfield, California State University Sacramento, Cal Poly, Cleveland State University, Colorado State University, Fairfield University, Indiana State University, Indiana University-Purdue University Fort Wayne, University of Louisville, Long Beach State, Marquette University, University of Massachusetts, Middle Tennessee State University, Missouri State University, Monmouth University, University of Nebraska Omaha, University of Pennsylvania, Princeton University, Providence College, Rutgers University, Seton Hall University, University of Texas at San Antonio, University of Wisconsin-Green Bay, and the Penn Relays.

For more information about Nelligan Sports Marketing, please visit www.nelligansports.com.

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