NSM has achieved a great deal in a very short period of time. They have completely restructured our marketing and corporate sponsorship program at the U of L, increasing the individual investment levels of partners and generating incremental revenue while providing greater value and equity to our corporate partners. Additionally, they have increased our corporate sponsorship revenues from approximately $1 million to in excess of $4 million in the first year.

I am totally confident in NSM's ability to increase any institution's exposure and revenue opportunities. I feel very strongly about this company and the job they are doing for the University of Louisville.

Tom Jurich
Vice President
Director of Athletics,
University of Louisville

Nelligan Sports Marketing

The CAA Conference

CAA Conference Logo

Quick Facts:

  • The CAA was formed in 1983 as the ECAC South Basketball League and was renamed the Colonial Athletic Association in 1985.
  • The CAA consists of twelve (12) member institutions from eight (8) Eastern states (Massachusetts, New York, Pennsylvania, Delaware, Maryland, Virginia, North Carolina, and Georgia)
  • The CAA has produced 16 National Team Champions in five different sports, 33 individual National Champions, 11 National Coaches of the Year, 11 National Players of the Year and 12 Honda Award winners
  • The CAA media markets, including five (5) of the nation's top 10 in New York, Philadelphia, Boston, Washington, DC, and Atlanta, cover more than 17 million television households.
  • Beginning with the 2007 season, the CAA will sponsor a full 12 –team football conference schedule.
  • The CAA sponsors 21 Varsity Championships.

For information regarding advertising and corporate partnerships please contact:

Mark Donley
Nelligan Sports Marketing
Phone: (973) 812-5900
Fax: (973) 812-8111
Email: markd@nelligansports.com

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A partnership with the Colonial Athletic Association offers a wealth of regular season and conference championship marketing and advertising opportunities involving the league and all of its 12 member institutions. These opportunities include TV and in-game radio broadcasts, arena signage, Internet, program advertising, in-game promotions, on-site event tabling, product sampling and unique category exclusive programs surrounding the CAA Conference Championship events.

Additional benefits include:

  • Category exclusive right to use the CAA name, logo, and trademarks in consumer and business-to-business promotions, as well as all advertising and marketing efforts
  • Category exclusive right to use CAA Championship event tickets in sweepstakes contests and giveaways
  • Unique hospitality and marketing events

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