NSM has achieved a great deal in a very short period of time. They have completely restructured our marketing and corporate sponsorship program at the U of L, increasing the individual investment levels of partners and generating incremental revenue while providing greater value and equity to our corporate partners. Additionally, they have increased our corporate sponsorship revenues from approximately $1 million to in excess of $4 million in the first year.

I am totally confident in NSM's ability to increase any institution's exposure and revenue opportunities. I feel very strongly about this company and the job they are doing for the University of Louisville.

Tom Jurich
Vice President
Director of Athletics,
University of Louisville

Nelligan Sports Marketing

The University of Louisville

Quick Facts:

  • The University of Louisville, founded in 1798, enrolls more than 21,000 students from all 50 states, the District of Columbia, and 116 foreign countries
  • The University enjoys a strong alumni following with more than 100,000 active alumni
  • The University of Louisville as mandated by the Kentucky General Assembly, has established itself as one of the nation’s Preeminent Metropolitan Research Universities
  • The University of Louisville Hospital is one of the nations top medical research centers. Medical advancements attributed to work at the Hospital include:
    • Vaccine 100% effective against cervical cancer caused by the human papillomavirus
    • 1st fully self contained artificial heart
    • 1st successful hand transplant
  • The University is also credited with
    • The development of the Pap Smear
    • 1st civilian ambulance
    • 1st hospital emergency room
    • 1st Blood Bank
  • Over the last seven (7) years the Cardinals have won a BCS Bowl game, a National Track & Field Championship, competed in the College Baseball World Series Tournament, and the NCAA Men’s Basketball Final Four
  • The Cardinals have a strong athletic history with
    • Thirty-three (33) NCAA and Fourteen (14) NIT Men’s Basketball Championship appearances
    • Eight (8) NCAA Final Four appearances and two (2) National Titles
    • Thirteen (13) Football Bowl apperances, including 9 straight
    • Twelve (12) Conference Championships and eleven (11) NCAA appearances in Women’s basketball

Address:

University of Louisville
Student Activities Center
Louisville, KY 40292

For information about advertising, marketing, hospitality and promotional opportunities surrounding Cardinal Athletics, please contact:

John Penny
General Manager
Phone: (502) 852-0858
Fax: (502) 862-0816
Email: johnp@nelligansports.com

Amy Blevins-Morgan
Director of Marketing
Phone: (502) 852-0856
Fax: (502) 852-0816
Email: amyb@nelligansports.com

Jason Oxford
Director of Sales
Phone: (502) 852-3372
Fax: (502) 852 0816
Email: joxford@nelligansports.com

The University of Louisville athletic teams provide corporate America with the opportunity to reach an educated, affluent, and passionate demographic audience. The Cardinals offer a broad range of corporate partnership programs encompassing many different advertising mediums. Through the Cardinal Radio Network, advertising opportunities exist involving more than 60 broadcasts over 15 terrestrial and satellite radio stations. These opportunities include

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Each season, more than 600,000 fans attend Cardinal home football and basketball games. Premier TV-visible signage opportunities exist at all of the University of Louisville stadiums and arenas including permanent signage on the new state-of-the-art video/scoreboard system in Papa John’s Cardinal Stadium, center-court rotating signage at 19,000 seat Freedom Hall and newly constructed Jim Patterson Stadium

In addition the branding and signage opportunities there are numerous print, hospitality and on-court/field promotions available with Cardinal Sports. Cardinal Sports Marketing works directly with each corporate sponsor to develop a partnership program that meets the goals and initiative of the sponsor while providing a lasting impression on Cardinal Fans. Programs are available involving all of the Cardinal sports teams as well as the Budweiser Streetfest before each home football game.

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